I have been considering the move by universities to embrace cultures of eugenics through their benefits programs (e.g., The New Eugenics--The Private Sector, the University, and Corporate Health and Wellness Initiatives (July 16, 2013); The "Wellness" Program at Penn State: The View From the Bottom Up (Aug. 6, 2013). These programs are meant to serve as part of broader programs to manage employee behaviors to maximize their benefit to the university, and to capture, for the university, the increased productivity such behavior management generates (See here and here). And the U.S. Government has sought to intervene to develop some regulatory structures within which employers are free to re-make their employees as they wish (See, EEOC Issues Proposed Rule on Application of the ADA to Employer Wellness Programs ("The EEOC's proposed rule would provide much needed guidance to both employers and employees about how wellness programs offered as part of an employer's group health plan can comply with the ADA consistent with provisions governing wellness programs in the Health Insurance Portability and Accountability Act (HIPAA), as amended by the Affordable Care Act. In addition, the EEOC is also publishing a Fact Sheet for Small Businesses and a Question and Answer document for the general public.")).
I noted that this new eugenics, articulated through the management behavior controls increasingly incorporated into benefits programs, appears also to have a social dimension. The social dimension of benefits eugenics does not target behavior modification--instead it targets the cultures of employment and the control of the thoughts and values of employees through processes of socialization that manipulate employees into becoming the strongest advocates of the programs the university targets to employees but for the benefit of the university enterprise.
This focus on the control of the "hearts and minds" of the target population is an efficient response to the problem of reducing the cost of imposing and policing programs requiring changes in employee behaviors and beliefs. By convincing employees to become the principle advocates, and monitors, of these programs, the university, like of other "masters" (understood in the sens of that term in U.S. labor law), the university increases compliance rates and decreases the costs of disciplining workers into the new managerial order. The business case for a social dimension, then, is obvious.
The methodologies of socialization requires the deployment of the traditional tools of incentives and disincentives common to mass management int he U.S. It is common knowledge that the tax law in the United States has been used to manage behaviors by increasing and decreasing the costs of targeted activity by raising or lowering the tax consequences of that activity. Business has long known that cost is a significant factor in consumer choice (and when used unfairly by pricing below cost a mechanism for destroying competition). Where the object is to induce employees to become the advocates of the choices that university administrators have made for them, the ability to manage the costs of choices provides an important tool of this sort of socialization. Such socialization is best undertaken covertly, though the long history of tax behavior manipulation suggests that it can be as successful when the project is fully transparent. It is also best managed when a conscious policy of administrators, though the logic of administrative cultures might permit the adoption of policies that have the effect of socialization management without the need for a formal or conscious policy.
The possibility of the use of the social element of eugenics--socialization management--among a target population, can thus be discerned, at times, by the approaches that universities take to the pricing of choices among benefits made available to employees. These issues were discussed in the context of the consideration, by the Penn State University Faculty Senate Committee on Faculty Benefits, of the pricing of benefits at Penn State. This consideration was presented in its Advisory and Consultative Report, Employee Contributions to Penn State’s Self-Insured Health Care Costs (March 17, 2015). The six recommendations of that report were overwhelming approved by the Senate at its March 2017 meeting (Record). While the university administration has yet to speak to the recommendations, it would not surprise to expect a negative response, and perhaps a passionate one. I will report on that response when and if it is made.
The report has importance not merely for the internal policy debates at Penn State but rather for the way it indicates that large universities are beginning to change their administrative operations and develop policy and policy approaches in the face of the need to contain costs, and to effectively manage their employees. The social costs of those decisions will have ramifications far beyond the university, and those might have political dimensions as well.
The POWERPOINT PRESENTATION may be accessed HERE.
The Report follows or may be accessed HERE.
The report has importance not merely for the internal policy debates at Penn State but rather for the way it indicates that large universities are beginning to change their administrative operations and develop policy and policy approaches in the face of the need to contain costs, and to effectively manage their employees. The social costs of those decisions will have ramifications far beyond the university, and those might have political dimensions as well.
The POWERPOINT PRESENTATION may be accessed HERE.
The Report follows or may be accessed HERE.